I'm a niche expert and a big-picture thinker fluent in wellbeing, storytelling and brand. With a multi-hyphenate background spanning content strategy, editorial and brand leadership, I bring vision, clarity and distinction to every touchpoint — no matter the format or stage of execution.

I specialize in turning complex ideas into compelling narratives that resonate. I champion expert voices, anticipate what audiences need before they ask for it, and bridge rigor with creativity to deliver work that’s credible, innovative and impactful.

My experience spans building and leading content teams and ecosystems across health, fitness and sport, balancing storytelling with performance and brand integrity with business growth. I bring a rare blend of on-the-ground insight and high-level strategic thinking that I’ve honed throughout two decades of relentless dedication to my craft. I don’t just understand the industry — I’ve lived it. And I don’t just speak to the audience — I speak as them.